The dashboard is the landing page of the admin. It summarizes sales activity over a date range you choose, with a headline gross volume chart and breakdowns underneath – by collection, country, license, and product.
The Day / Week / Month control next to the date picker buckets the time-series charts (Gross volume, Sales by collection over time, Test fonts downloads over time).
Gross volume
Gross volume is the sum of the discounted subtotal of every completed order in the range – line items minus any coupon discount, before tax, and before Stripe and Fontdue fees. Refunds are not netted out, including orders that were fully refunded after the fact.11For a refund-aware breakdown that also pulls out fees and tax, see Sales reports.
Every monetary chart on the dashboard derives from the same source. The item-level breakdowns (Top SKUs, Sales by country, Sales by license, etc.) allocate each order’s discounted subtotal across its line items, so the breakdowns add up to total gross volume.22Historical orders placed in a different currency are converted to your store’s currency at the exchange rate in effect on the order’s completion date. A ≈ symbol on the total indicates that at least one order was converted.
Comparison
The Compare toggle on the Gross volume chart overlays a second line:
- Previous period
-
(default) – the same span immediately before your selected range. Last 30 days compares against the 30 days before that.33When Day / Week / Month is set to Month, the comparison shifts by whole months instead of an exact day count, so monthly buckets line up cleanly.
- Previous year
-
the same dates one year earlier. Q3 2025 compares against Q3 2024.
Your choice is saved as a preference. The comparison is hidden when All time is selected with Previous period, since there’s nothing before All time.
Count vs. revenue
Several breakdowns plot two values side by side: a count of orders or items, and the corresponding revenue. The Sales by country and Sales by license donut charts put count on the inner ring (orders for country, items for license) and revenue on the outer ring. The Sales by variable charts show each as a separate bar per option, on parallel axes.
The two values often disagree – that’s the point. A country might account for half your orders but only a quarter of your revenue (lots of small purchases), or a license tier might dominate revenue while making up a small share of total items (a few large licenses).
Sales breakdowns
The Top SKUs chart breaks sales down by individual SKUSKUA priced catalog unit. Styles, families, superfamilies, and bundles each get a SKU once a price is set on them – items without prices aren’t SKUs. Licenses aren’t SKUs either; they scale SKU prices via multipliers at checkout. See Pricing for how SKUs combine. . Revenue by product and Units sold by product group the same sales by font product – your collections – instead, each drawn as a block sized by its revenue or unit count.
On the Sales by country and Sales by license donut charts, slices below 1% of the total are grouped as Other.
For each select-type license variable and order variable, a separate chart shows revenue and order count per option – e.g. Sales by Company size variable.
Test fonts
If your store has test fonts configured, a section on the dashboard summarizes how downloads turn into sales. Two of its metrics are worth explaining:
- Sales following test fonts downloads
-
orders in the range from customers who had previously downloaded a test font, shown as count · revenue. There’s no fixed attribution window: any completed order counts as long as the customer’s first test font download was before the order completion date.
- Avg days to convert
-
for customers who have placed an order, the average gap in days between their first test font download and their first completed order. Calculated across all converting customers, not just those who converted within the selected range.
Styles per sale
Styles per sale is a distribution of completed sales by the number of font styles each one included. A purchase of a single style counts as 1; a family, superfamily, bundle, or collection bundle counts as the number of styles it contains, so one purchase of a 12-style family lands in the 12 column.44Revoked items aren’t included in the style count.
The horizontal position is the number of styles in the sale; the bar height is how many sales had that many styles. The chart respects the dashboard date range and counts completed sales only.55Past 20 styles, sales are grouped into ranges – 21–30, 31–50, 51–100, and 100+ – so the long tail of large purchases stays readable.
Styles sold by weight
Styles sold by weight breaks down how many styles you’ve sold across font weights, from Thin to Black. Each weight’s bar is split into Roman and Italic. A family or bundle purchase counts each of the styles it includes, so the chart reflects total styles sold, weighted by sales – not the number of orders.
Weights are labelled by their standard names – Thin, Light, Regular, Medium, Bold, Black, and so on.66A style whose weight doesn’t map to a standard name shows its numeric value instead. Like the other dashboard charts, it respects the date range and counts completed sales only, excluding revoked items.
≈ symbol on the total indicates that at least one order was converted. ↩