A coupon applies a discount at checkout – a percentage off the cart total, a fixed amount off, or store credit tied to a specific customer. Coupons are managed under Coupons in the admin.
Types of coupons
The Discount type radio on the coupon form has three options:
- Percent
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a percentage off the cart total. Reusable by many customers, with an optional limit on total redemptions.
- Credit
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a fixed amount off the cart total. Reusable by many customers, and the balance doesn’t deplete with use.
- Store credit
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a fixed amount intended for a single customer. The balance reduces with each redemption and the coupon is finished once it reaches zero. Useful as an alternative to a refund – for example, offering a customer credit toward a future purchase instead of returning the money.
Creating a coupon
Click Add coupon on the coupons index and fill in the form:
- Code
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what customers enter at checkout.
- Discount type
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Percent, Credit, or Store credit (see Types of coupons).
- Discount percentage or Credit amount
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the form swaps between these depending on the Discount type: a percentage for Percent, a currency amount for Credit and Store credit.
- Unlimited uses
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shown for Percent and Credit. When unchecked, the form asks for a Max number of uses across all customers.
- Expires at a time
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when checked, the form asks for a date and time after which the coupon stops working11The datetime you enter is interpreted in your admin timezone and stored as UTC..
- Limited to SKUs
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when checked, adds a picker for the specific font collections, bundles, or font styles the coupon can be applied to. Selecting a family does not automatically include its child styles – you have to add them individually.
Filtering and status
The list shows Code, Expires, Amount, Products (either the count of restricted SKUs or Not limited), Uses, and Status.
Status values:
- Active
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available for customers to use.
- Disabled
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turned off manually; not accepted at checkout.
- Exhausted
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finished, but for slightly different reasons depending on the type. Percent and Credit coupons become exhausted when they hit their max-uses limit. Store credit coupons become exhausted when their balance reaches zero – or when they hit their max-uses limit, whichever comes first.
- Expired
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past its expiry date.
Filter the list by status using the dropdown, or search by code.
Managing a coupon
Click a coupon to open its detail sheet, which shows its full configuration plus a table of completed orders that used it (customer email, invoice number, date, amounts).
- Disable
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turns off an active coupon without deleting it. Past orders that used the coupon are unaffected.
- Re-enable
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reactivates a disabled coupon.