Customers

Browse, search, and edit the customers who've bought from your store, and merge two records that turn out to be the same person

A customer in Fontdue is the record of someone who’s given you their name and email. The record holds their name, email, newsletter opt-in, the orders they’ve placed (completed or not), and any test font downloads.

Customers are created automatically the first time they submit their email – typically at the Customer information step of checkout, but also through the newsletter signup form or the test fonts form, neither of which require an order. There’s no admin form for adding one manually.

The Customers screen lists every customer and lets you filter, search, export, and edit individual records.

The customers list

Each row shows:

Name and email

of the customer.

Total value

the customer’s summed order total across all currencies. If the customer has orders in multiple currencies, the total includes a conversion indicator.

Newsletter

a checkmark if the customer has opted in to your newsletter.

Test fonts

a checkmark if the customer has ever downloaded your test fonts. Only shown when test fonts are configured.

Filters

Search

matches on name and email.

Newsletter

Opted in or Not opted in.

Test fonts

Downloaded or Not downloaded. Only shown when test fonts are configured.

Customer detail

Clicking a row opens a sheet with the customer’s Name and Email – both editable. Click Save to apply changes. The customer’s orders are preserved; editing a customer doesn’t alter their existing order records.

There’s no admin toggle for newsletter opt-in on this sheet – opt-ins are set by the customer themselves, through the surfaces listed in Newsletter opt-ins below.

Duplicate customer records

It’s possible the same person has two customer records in your customer database, if they entered the same email with different formatting (e.g. [email protected] and [email protected]) – this is the result of a since-fixed bug in Fontdue. If your Fontdue store contains any emails that match, you’ll see a banner at the top of the Customers page. Click Review on it to list the duplicates, grouped under the address they share, with the record Fontdue suggests keeping marked keeps everything – that’s the one with the most orders. Merging these is recommended but not urgent.

Merging two records

Click Merge into #… on a record to fold it into the one being kept. After you confirm, its orders and test font downloads move across, its newsletter opt-in carries over if it had one and the surviving record didn’t, and the record itself is deleted. The survivor keeps its own name and email, with any surrounding whitespace trimmed off.

Merging can’t be undone. Once the two rows are one there’s no record of which of them an order arrived on, so check the counts before you confirm rather than after.

Newsletter opt-ins

A newsletter opt-in on a customer is their consent to receive marketing emails from your foundry. It’s stored as a single boolean on the customer record – true once they’ve ticked the checkbox on any opt-in surface, false otherwise.

Opt-ins are collected from the customer themselves, on whichever surface they encounter first:

  • The Customer information step of checkout, where the checkbox sits below the customer’s name and email.
  • The newsletter signup component, embedded anywhere on your site.
  • The test fonts download form.

There’s no admin path for setting a customer’s opt-in on their behalf. The text next to the opt-in checkbox is customizable on every surface – see Newsletter opt-in label in Labels and copy.

To push opt-ins to an email tool – Klaviyo, Buttondown, or any other service via CSV – set up a newsletter integration.

CSV export

Click the ellipsis menu in the toolbar and select Download CSV. The CSV respects whichever filter is active, so you can filter first and export only the subset you want.

The export has three columns: Name, Email, Newsletter opt-in. This is the same file used for seeding newsletter services – see Newsletters for the full flow.